Six knockouts in the Octagon. One media company built afterward — without the agency parachute most fighters need when the fights stop.
Most heavyweights leave the cage with a bad knee and a worse 401(k). He left with a microphone, a podcast format, and a refusal to let a third-party network tell him what to say.
The Fighter and the Kid. The Schaub Show. Two of the longest-running independent podcasts in combat sports — both of them owned outright. Standup specials. Sold-out clubs. A merch line that runs on his terms because he owns the IP.
The audience he built knows him three ways — fighter, comic, friend — and trusts him in all three contexts. Brand campaigns clear because the integration is him, not a script he was handed. CPG, supplements, finance, sports books — repeat partners across categories.
A category sponsor renewing is the only ad-sales metric that matters. Three of his last five did.
Two podcasts, two formats, one merch line. The IP sits in his LLC; the ad inventory sells off his rate card. Vault built the structure.
Combat sports, men's lifestyle, podcasting at scale, comedy tour activations. Tell us what you need to move and we'll come back with a creative-led plan.